A planned $100 rebate for the 60D is going to bring down the price much closer to the $800 introduction price of the 600D making you wonder even more why the 600D exists. In fact, we’re going to have to offer rebates on the 60D and 7D in the coming month to sell as much of them as we possibly can during the D7000 stock shortage.
In contrast the 60D is available everywhere and the price only drops because nobody the fuck wants one and the same will be true for the 600D. You’re not likely to find the D7000 in stock anywhere right now, because everyone wants one. This is the kind of product that gets people excited and motivates them to buy. But that’s because Nikon went out of their way to innovate with the D7000 and surprised everyone with exciting new features, one of which is the great image quality. If I had to go through another 2 months of that I swear I’d jump out of my goddamn office window. I got sick and tired of hearing about how cool the D7000 was. When the D7000 got out, everybody raved about it for fucking weeks. This is the complete opposite of the way Nikon and Sony handle things. If you look around the web, nobody the fuck talks about the 60D, 600D and the 1100D. The devastation caused by the D7000 is enormous and it won’t be until the end of 2011 until we will fully see the extent of the damage it has caused.īut I hope those fucking morons in Tokyo have learned their lesson now and have seen that releasing slightly re-heated versions of older products every year is not a strategy that’ll work from now on. By the time the D7000 got released, the 600D product cycle had progressed too far to make drastic changes so they decided to just go ahead as planned and deal with this shit until the next update. could have changed the plans, but it was already too late.
Financially and marketing-wise this is a fucking disaster for us. would still be able to sell the 60D for $1100. This is understandable since the D7000 offers a ton more compared to the 60D for just $1200. But in the aftermath of the Nikon D7000 release, the price of the 60D dropped to almost $900. The 60D was supposed to sell for $1100, and the 600D would sell for $800 and that would make more sense if you look at the feature and price difference. The issue they’re dealing with right now is that the Nikon D7000 ruined their plans. I had Tokyo on the line this morning, and on some level I could understand them. If you have a 600D costing $800, and a 60D costing close to $900 right now, who the fuck is going to buy the 600D? Those morons in Japan are seriously out of touch with reality and this has been the case for the last 4 years. I’m at Canon USA, and trust me, even we don’t fucking have a clue. was thinking when they decided to go ahead and introduce the 600D at $800. The 60D has a swivel screen, and right now, its price is just about $100 more compared to the 600D. So the 600D got a swivel screen, big fucking deal. could just as well have skipped these releases and waited till next year when they have some real improvements to add. Understandable since these cameras offer very little more compared to the older models that they are replacing. The entire photo industry collectively yawned yesterday when we announced the new EOS Rebel T3i (EOS 600D) and T3 (EOS 1100D) cameras.
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